Document
Norm Frydrych Settlement Agreement
The following is the complete Settlement
Agreement reached between the Ontario Securities Commission and Norm
Frydrych of Marchment and MacKay Ltd.
Marchment and MacKay were put out of business by the OSC in 1999
after a long legal battle. Of the $17 million on their books for client
accounts at the time they declared bankruptcy, only $7.5 million
represented valid investments. The remainder represented securities that
had little inherent value and would be essentially worthless when the Marchment
and MacKay marketing program stopped.
Read Norm Frydrych's confession in Schedule "A" below to
gain a better understanding of how these broker dealers operate.
IN THE MATTER OF THE SECURITIES ACT
R.S.O. 1990 c.S.5 AS AMENDED
AND
IN THE MATTER OF
NORMAN FRYDRYCH
SETTLEMENT AGREEMENT
I. INTRODUCTION
1. By notice of notice of hearing dated August 2,1996 (the "Notice
of Hearing"), the Ontario Securities Commission (the
"Commission") announced that it proposed to hold a hearing (the
"Hearing") to consider:
(a) whether, pursuant to paragraph 1 of subsection 127(1) of the
Securities Act R.S.O. 1990 c.S.3 as amended (the "Act"), it is
in the public interest to order, that the registrations of Marchment &
Mackay Limited, Amit James Sofer, Charles Lorne Ornstein, Jerry Murray
Saltsman, Norman Frydrych, Gregory Charles Osborne, and Fraser John Edward
Plant (collectively, the "Respondents") should be suspended,
terminated, restricted or be made subject to conditions;
(b) whether, pursuant to paragraph 3 of subsection 127(1) of the Act,
it is in the public interest to order that the exemptions contained in
Ontario securities law do not apply to the Respondents;
(c) whether, pursuant to subsection 37(1) of the Act, it is in the
public interest to suspend, cancel, restrict or impose terms and
conditions upon the right of the Respondents to call at or telephone to
any residence in Ontario for the purpose of trading in any security or in
any class of securities; and
(d) such further and other order as the Commission considers
appropriate.
II. JOINT SETTLEMENT RECOMMENDATION
2. (a) The staff of the Commission ("Staff") agree to
recommend the settlement of the Hearing initiated in respect of Norman
Frydrych ("Frydrych") by the Notice of Hearing in accordance
with the terms and conditions set out below. Frydrych consents to the
making of the order against him on the basis of the facts as agreed to
hereinafter.
(b) Staff and Frydrych agree that- only if, as and when the settlement
is approved by the Commission, this settlement agreement and the schedules
attached hereto (the "Settlement Agreement") will be released to
the public.
III. STATEMENT OF FACTS
Acknowledgement
3. Frydrych agrees with the facts set out in Schedule "A" of
the Settlement Agreement.
Conduct Contrary to the Public Interest
4. Frydrych failed to deal fairly, honestly, and in good faith with
Marchment & Mackay Limited ("Marchment") clients by engaging
in the course of conduct as described in Schedule "A".
IV. TERMS OF SETTLEMENT
5. Frydrych has not been employed, as a salesperson with a registered
dealer under the Act since March 20, 1997, when he terminated his
employment with Marchment. Frydrych applied for registration with the
Commission as a salesperson at another registered dealer, after leaving
the employment of Marchment. On May 3, 1997, staff in the registration
division of the Commission advised Frydrych that his application for
registration had been declined on the basis of the allegations made in the
Hearing. Frydrych's registration under the Act shall be suspended for a
period of ninety (90) days, and such suspension will commence on May 3,
1997, the date his application for registration was originally declined.
6. Upon completion of his suspension and coincident with his employment
as a salesperson with a registered dealer, the following terms and
conditions shall be imposed on Frydrych's registration under the Act and
shall continue in effect for a period of two years:
(a) no transaction shall occur in a new account until the full and
correct documentation is in place as confirmed by a senior officer of the
registrant;
(b) all client accounts shall be reviewed by a senior officer on a
monthly basis to determine the continuing suitability of the investments
in the account; and
(c) written acknowledgement is filed by Frydrych's employer on a
quarterly basis with the Manager of the Compliance section of the
Commission, or such other person as may be designated by Staff, confirming
that the foregoing terms and conditions will be complied with.
7. Frydrych agrees that within the period described in paragraph 6
above, he will complete the Conduct and Practices Course offered by the
Canadian Securities Institute.
8. If the Hearing against Frydrych is settled hereby, Frydrych will
cooperate and be available to give evidence at the Hearing concerning the
other Respondents and any other proceeding or prosecution in respect of
conduct alleged to be contrary to the public interest or breaches of the
Act.
V. CONSENT
9. Frydrych hereby consents to an order of the Commission incorporating
the provisions of paragraphs 3, 6 and 7 above in the form attached hereto
as Schedule "B".
VI. STAFF COMMITMENT
10. If this settlement is approved by the Commission, Staff will not
initiate any complaint to the Commission or request the Commission to hold
a hearing or issue any order in respect of any conduct or alleged conduct
of Frydrych in relation to the facts set out in Schedule "A" of
the Settlement Agreement.
11. If this settlement is approved by the Commission, Staff will not
initiate any prosecutions or other proceedings against Frydrych in respect
of breaches of the Act in relation to the facts set out in Schedule
"A" of the Settlement Agreement.
VII. PROCEDURE FOR APPROVAL OF SETTLEMENT
12. The approval of the settlement as set out in the Settlement
Agreement shall be sought at the public hearing of the Commission on such
date as agreed to by Staff and Frydrych, and in any event, by no later
than July 31, 1997, in accordance with the procedures described herein,
and such further procedures which may be agreed upon between Staff and
Frydrych.
13. Staff and Frydrych agree that if the Settlement Agreement is
approved by the Commission, it will constitute the entirety of the
evidence to be submitted respecting Frydrych in this matter, and Frydrych
agrees to waive his rights to a full hearing and appeal of the matter
under the Act.
14. Staff and Frydrych agree that if the Settlement Agreement is
approved by the Commission, they will not make public statements that are
inconsistent with the Settlement Agreement.
15. If, for any reason whatsoever, the settlement is not approved by
the Commission or the order set forth in Schedule "B" is not
made by the Commission:
(a) Staff and Frydrych will each be entitled to all available remedies
and challenges, including, proceeding to a hearing of the allegations in
the Notice of Hearing and related Statement of Allegations, unaffected by
this Settlement Agreement or the settlement negotiations;
(b) The terms of the Settlement Agreement will not be raised in any
other proceeding or disclosed to any person except with the written
consent of the Frydrych and Staff or as may be otherwise required by law;
and
(c) Frydrych further agrees that he will not raise in any proceeding
the Settlement Agreement or the negotiation or process of approval thereof
as the basis for any attack on the Commission's jurisdiction, alleged
bias, appearance of bias, alleged unfairness or any other remedies or
challenges that may otherwise be available.
17. If, prior to the approval of this settlement by the Commission,
there are new facts or issues of substantial concern, in the view of
Staff, regarding Frydrych or the facts set out in Schedule "A"
of the Settlement Agreement, Staff will be at liberty to withdraw from the
Settlement Agreement. Notice of such intention to withdraw will be
provided to Frydrych in writing. In the event of such notice being given,
the provisions of paragraph 13 will apply as if the Settlement Agreement
had not been approved in accordance with the procedures set out herein.
VII. DISCLOSURE OF SETTLEMENT AGREEMENT
18. The terms of the Settlement Agreement will be treated as
confidential by all parties hereto until approved by the Commission, and
forever if, for any reason whatsoever, the Settlement Agreement is not
approved by the Commission.
19. Any obligations as to confidentiality shall terminate upon the
approval of the Settlement Agreement by the Commission.
VIII. EXECUTION OF SETTLEMENT AGREEMENT
20. The Settlement Agreement may be signed in one or more counterparts
which shall constitute a binding agreement.
DATED as of the 10th day of July, 1997.
SIGNED IN THE PRESENCE OF:
"Rima Pilipavicius" "Norman Frydrych"
"Jeffrey Meade" "Larry Waite"
per Brenda Eprile
SCHEDULE "A"
Statement of: Norman Frydrych
Date: 10 July 1997
Background
1. Until March 20, 1997, I was employed as a senior salesperson at
Marchment & MacKay Limited. I first became an employee of Marchment as
a junior salesperson entitled to retain my accounts on April 7, 1987. I
became a senior salesperson in about 1989. Prior to April 7, 1987, I was
employed as a junior salesperson at Gordon-Daly Grenadier Securities
Limited. I joined Gordon-Daly on October 19, 1983.
2. Prior to 1983, I was employed by two chartered accounting firms
where I was in the articling programme. I have a Bachelor of Arts degree
from the University of Toronto. I graduated from the University of Toronto
in 1979. 1 am married and have three minor children.
Trading Structure of Marchment & MacKay Limited
3. Throughout my employment at Marchment, it had the same basic
structure for dealing with its clients. Marchment employed qualifiers,
junior salespeople (known as openers) and senior salespeople (known as
loaders). In addition there were intermediate salespeople who would act as
openers and loaders for their own accounts.
4. At the time that I left Marchment, there were approximately 25
qualifiers. These qualifiers worked in a separate "bull pen"
area at Marchment's premises. Qualifiers cold-called individuals listed in
telephone or other directories, asked individuals if they wished to
receive marketing information from Marchment. If the answer was positive,
they wrote the name and address of the individual on a lead card. I
believe that qualifiers are required to complete about 15-20 lead cards
each day.
5. The lead cards are given to clerical staff who input the information
contained on the cards into the computer system at Marchment. The
information relating to the individuals is given to the junior salespeople
who are allocated 75-100 leads each day.
6. It was the function of the junior salespeople to open accounts by
making calls to the leads and getting them interested in opening an
account with Marchment by acquiring 500-5000 shares of the securities that
Marchment was promoting at the time. The junior salespeople (like all
Marchment employees) primarily sold the securities that Marchment promoted
from its own inventory.
7. Although the junior salespeople were encouraged to sell mostly stock
from Marchment's inventory increasingly, it was Marchment's strategy to
augment the amount of "agency" trades that it transacted as
opposed to "principal" trades. I believe that this was not done
for profit but as "window dressing" so that it would appear to
regulators that Marchment was not solely in the business of selling out
its principal positions in over-the-counter stock which was its bread and
butter.
8. To encourage agency trades, certain junior employees were paid
seventy percent of the total commission charged to the client on agency
trades.
9. In sales of principal stock (which is where Marchment made its
money) the role of the junior salesperson was to close a sale of
securities from Marchment's inventory at a price that they were advised of
by Marchment and to complete a new client application form for the client.
Clients were led to believe by this sales presentation that the junior
salesperson would have a continuing relationship with the client.
10. Although the junior salespeople represented to clients that they
intend to establish a long relationship with them, in reality they only
held the accounts for about 2 to 4 month period.
Sales By Senior Salespeople
11. In my experience, in the two months after initial sale by the
junior salesperson, the trading price of the securities that Marchment
offers steadily increases. Then, the accounts of the junior salespeople
are collected by management and distributed to senior sales people.
12. It was my experience that the price of the securities that
Marchment offered from its inventory would always increase during the
period described in paragraph 11. As salespeople we were advised by
management as to the price of the shares that we promoted.
13. The client having perceived that he had made an unrealized gain on
his initial purchase of securities was more receptive than he otherwise
would have been to the sales presentation of the senior sales person. This
made it easier for me as a senior salesperson to sell the customer more
stock.
14. Although I was always provided with information regarding the
securities that we sold to customers and more recently, like all
salespeople, was required to sign a document stating that I had read the
materials, in reality, I had no discretion as to the principal stock that
I was permitted to sell to clients from time to time. I was able through
the selling technique to load a client with securities based on the price
increase of the stock from the time that it was initially purchased and by
soliciting the customer's trust. It was not necessary for me to say very
much about the securities themselves. Many customers relied on my
recommendation to buy more securities.
15. The trading price of every stock that I sold at Marchment (with one
or two exceptions out of the approximately forty securities that I sold)
declined in value to 20 cents or less within about a year of their initial
sale by the senior salesperson. As a senior salesperson I did not have any
faith in the recommendation that I was making because I knew that in the
vast majority of cases, the client would lose money.
16. In fact, if a security that Marchment sold was revitalized by a
reverse takeover transaction in the years that followed Marchment's
selling campaign and an independent active market was established for the
securities, it was our practice to contact the client, advise him of the
value of the shares and then "lift" these securities from the
customer. We achieved this by selling their shares into the market as
their agent and then using the proceeds to sell them the Marchment
principal stock that it was promoting at the time. The practice of
"lifting" maximized the chances of clients losing money dealing
with Marchment.
17. Between the time that the accounts were opened and passed to the
senior salespeople, it was the practice of Marchment to send a
questionnaire to the customers. Given the good performance of the
securities up to the point that their accounts were passed to the senior
salesperson, Marchment could in most cases count on positive responses to
the questionnaires. Marchment started sending the questionnaires in
response to the Ontario Securities Commission practice of sending
questionnaires to clients. The purpose of the Marchment questionnaires was
to establish a record for use in any hearing relating to the sale of
securities to the customer.
Discouragement of Sales of Securities
18. As senior salespeople we were only able to keep our commission if
the customer held on to the stock that he purchased for 90 days because
Marchment would lose money if it were required to repurchase shares at the
price that it sold the stock to its customers. As senior salespeople we
never told clients that we would lose our commission if we executed a sell
trade of the securities within this period.
19. We were also required as senior salespeople at Marchment to
discourage customers from selling securities even beyond the 90 day period
within which we lost our commission if a client sold the securities that
they acquired. Our ability to prevent customers from "selling
out" was reflected on our performance evaluation by management. We
were instructed to do everything that we could to encourage customers to
hold on to their stock. This practice was called "holding the client
in".
20. As part of our sales presentation to customers, we always told them
that we would contact them if it was a good time to sell the stock. This
was done to make the customer think that he would be looked after by the
salesperson and that they could rely on us. In reality, we never contacted
clients to sell stock unless we were lifting the stock. In fact, we knew
that the stock would decline but never told the customers to sell (except
where the stock was to be lifted as described above). If we did so, we
stood to either lose our commission or displease our employer. We were
warned that if we had a large number of "sell outs" we could
receive fewer accounts to trade.
21. The only occasion on which we would make sell recommendations were
cases in which the shares actually increased in value for the reasons
described in paragraph 16 above. In such cases, we were encouraged to
"lift" the stock from the customer and replace it with other
securities from Marchment's inventory.
22. As a senior salesperson, I would continue to call a customer who
purchased securities from me to acquire other securities that Marchment
was promoting as soon as I received notification that the customer had
paid for the previous stock. The strategy was to call the customer as soon
as possible before the first stock declined in value. All the securities
that I sold were in substance the same (principal stock from Marchment's
inventory).
23. I continued to sell stock to the customer until either the customer
became disenchanted or the sale was beyond his stated suitability or
objectives on the new client application form.
The Dead Box
24. Periodically, management would ask me whether I had any clients
that no longer wished to purchase securities. These customers were placed
in what was known as the "dead box" Almost all clients would end
up in the dead box except for "spot" clients who continually buy
securities.
25. Clients in the "dead box" would either be passed to other
senior salespeople for further loading. If the clients in the "dead
box" had already been loaded with Marchment principal stock up to
their suitability limits, the accounts might be passed to the three or
four salespeople who sold agency stock and mutual funds. I believe that
this was to create the appearance that the firm does not trade exclusively
in principal stock with its customers.
Confirmation Slips
26. Marchment customers were given confirmation slips after each trade
of securities. On the bottom of the slips, the remuneration received by
the registered representative was indicated by a code explained on the
reverse of the slip. I was responsible for at least 15,000 clients. Only a
handful of these ever asked me about the codes on the slips. I believe
that the great majority of Marchment customers pay no attention to the
codes on the confirmation slips.
Principal Trading
27. As a matter of practice, we were instructed to advise customers
verbally that were acting as "principal" on the trade. Of the
thousands of customers that I was responsible for only a handful ever
asked me about principal trading by Marchment.
Clippers
28. In my experience, the individuals who asked me about Marchment's
average acquisition cost and whether it was selling or buying as principal
were what was known at Marchment as "clippers". Clippers were
individuals who understood the Marchment selling technique and sought to
sell securities back to Marchment in the midst of a promotion for profit.
Marchment lost money dealing with clippers but normally acquired their
stock so that the promotion could be perpetuated. Buying back the stock of
clippers was regarded as a cost of doing business by Marchment.
Losses By Clients
29. In my experience with Marchment, of the thousands of customers that
I dealt with all of them (except for clippers and others who insisted on
selling the shares that they acquired contrary to our recommendation) lost
virtually all of the money that they invested with the company. This is
primarily because the price for the stock almost always fell to less than
20 cents when Marchment's selling campaign was over. As I have said, even
if a stock performed well or a market for the stock developed independent
of Marchment, the stock was "lifted" from the customer. The
customer was always left with more Marchment principal stock at the end of
the day.
Speculative Trading
30. At Marchment, I was careful to ensure that I advised customers that
the trades in principal stock that we did were speculative and as a matter
of practice, I sold speculative stock within the boundaries of the
objectives listed on the new client application form. In reality, however,
customers only achieved gains in unusual situations for the reasons
described above. Therefore I now acknowledge that whether I advised them
that the investments were speculative or not did not really matter.
Use of New Client Application Form at Marchment
31. I understand that the "know your client" obligations of a
broker and the new client application form are meant to assist the broker
in making appropriate recommendations to the client regarding the sale of
securities. At Marchment, new client application forms were completed
accurately but were used to load the client with as much principal stock
as possible. While Marchment complied technically with "know your
client" rules, the spirit of the concept to make appropriate
recommendations to clients was ignored.
Why I Left Marchment
32. I have decided that I am no longer interested in selling securities
to clients in circumstances where they have no chance of making money. I
have therefore sought to become involved with a broker that engages
primarily in "agency" trades in listed securities and in sales
of mutual funds.
33. As a salesperson at Marchment, I thought that I complied with my
obligations to my clients simply by not lying to them and not processing
trades that did not conform with their new client application forms. I now
realize that as a professional, I have a duty to ensure that I have faith
in the investments that I recommend to clients and that I should act in
their best interests. For that reason I have severed my ties with
Marchment. I am certain that I will be able to act in the best interests
of my clients in my new employment.
July 10, 1997
"Norman Frydrych"
SCHEDULE "B'
ORDER
THEREFORE IT IS HEREBY ORDERED, pursuant to subsection
127 (1) of the Securities Act (the "Act") that:
1. Frydrych's registration under the Act shall be suspended for a
period of ninety (90) days commencing on May 3, 1997,
2. Upon completion of Frydrych's suspension and coincident with his
employment as a salesperson with a registered dealer, the following terms
and conditions shall be imposed on his registration under the Act and
shall continue in effect for a period of two years:
(a) no transaction shall occur in a new account until the full and
correct documentation is in place as confirmed by a senior officer of the
registrant;
(b) all client accounts shall be reviewed by a senior officer on a
monthly basis to determine the continuing suitability of the investments
in the account; and
(c) written acknowledgement is filed by Frydrych's employer on a
quarterly basis with the Manager of the Compliance section of the
Commission, or such other person as may be designated by Staff, confirming
that the foregoing terms and conditions will be complied with.
3. Frydrych shall, within the period described in paragraph two above,
complete the Conduct and Practices Course offered by the Canadian
Securities Institute.
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